If there is one thing this year 2020 has taught us is that nothing is set on stone. The unpredictability of outcomes that has been witnessed across the globe has been unprecedented. It was not always like this; the pandemic has changed the status quo. It took a global pandemic for everything and everyone including major companies to sought out alternative measures on how we can keep our lives, our jobs, our businesses afloat. According to Europe Economy, the U.K’s unemployment rate came in slightly higher at 3.9% in the January-March period. The changes were tough but to our surprise, it was not impossible. The most important part of any business – start-ups or huge – is human resources. We are the key assets that need to be protected. So how did we protect the human resources in a looming pandemic while managing to keep businesses afloat?Virtual technology has existed for many years before the COVID-19 pandemic outbreak, however, there has been a report of an increase in its usage this year. This is because to keep everyone safe by staying home, non-essential services have adapted the work-from-home approach. Thanks to the virtual world by digital media facilities, we have new ways in which businesses are being handled. Many companies including Google made their workers stay home and opted to remote work to keep their workers employed using virtual technology such as Zoom, Skype, Google Hangouts, Slack. Interestingly, companies who were not structured to use virtual technology for their businesses have also opted for the idea. It means many companies have realised this one thing – entrepreneurial creativity should not be stifled just because of a global pandemic. It has been confirmed through social media and press releases that remote work will be adapted by some companies/organizations even beyond the pandemic; the sectors that do not require a face-to-face interaction will continue to adapted remote work using virtual technologies.As a small business owner, it is difficult to predict your customer’s behaviour and unfortunately, the coronavirus pandemic has cut off the face-to-face interactions. For smaller businesses and entrepreneurs, they also have been affected deeply by the pandemic lockdown and many have described this period as grim. However, the use of virtual technologies should not be limited to big companies alone, small businesses can also take this approach to boost their income. How?First, you need to learn about them and recognise the right technology that is well-suited for your own company. For small business who provides services such as workshops, coaching sessions, these sort of companies will rely on physical appearances to stay connected to their clients. So what happens when you take away the face-to-face interaction, does that mean the business has to crumble? Of course not. According to small business founders, they switched to an online approach using virtual technology like Crowdcast to remain connected to their clients. They have shifted to these virtual apps to hold presentations, workshops, and coaching sessions. It has helped small businesses to define their vision and what exactly they stand for. By turning their lemons into lemonades, small business entrepreneurs have decided to work with virtual technology and coordinating their products through digital media.Focusing on small and medium business and enterprises, our website Mummway offers unique solutions. We provide a complete business solutions for SME to find the best solutions to enable them to lower their overhead and supplies cost. We also help to reduce office spending and provide the right expertise with the best price and best result for you. To learn More about Us and Our Partners, please visit our website by clicking this link www.mummway.org.Secondly, SME should focus on working with what they have. No small businesses should feel inferior about the minimum resources they have, they must make use of these resources and virtual technologies to connect with their consumers especially during this lockdown period. This approach helps in creating a lifelong engagement with their consumers. There are so many benefits of virtual technology and how it helps to promote business and connect directly with consumers, many SMEs should take advantage of them to reach their consumers especially now that everyone is at home using the internet now more than often.Thirdly, businesses must reconsider their branding and their digital reach. Like we said, everything we know about marketing strategy has changed for now thanks to the pandemic lockdown, so how do SMEs retain their brand while remaining loyal to their existing customers? One way to this is through POSM Visibility. What is POSM? It stands for Point of Sales Materials. These are materials that are used to display brand information to the users. They have revolutionised users’ shopper experience. SMEs can make use of POSM to stay connected to their users even while at home. It displays the necessary information about their brands to their consumers through digital advertising. By retaining their visibility presence on social media and on their websites, businesses stand a chance to showcase their products and services by using visual representation online. Consider this as the quickest method of advertising and through digital media facilities.Furthermore, small and medium businesses and enterprises must capitalise on the use of social media to spread awareness on their brand and their values. Social media has surpassed its usual features and many businesses both big and small utilise it to connect with users all over the world. SMEs must understand the basics and decipher the most efficient social media platforms well suited for their particular business. Is it Facebook or Twitter that is relevant for your business? Or is Instagram or LinkedIn? SMEs must consider the kinds of audience they are trying to reach and make sure they create the appropriate content for each social media platforms they own. Without discovering the right platforms to use, you might not engage your audience efficiently.Finally, in this new era, SMEs can make use of these digital media facilities to bond with the right audience while boosting income at the same time. The takeaway is to encourage creatives, companies, and entrepreneurs to work with what they have. You do not need to spend so much to reach your target, instead, you should learn new ways of working with the minimum resources and current technologies to boost incomes.